SodaStream’s main production site is in Mishor Edomim, an Israeli settlement industrial park located in the West Bank.
The land where the SodaStream factory is located was illegally confiscated by the Israeli military occupation authorities from Palestinian owners. Israeli settlements are an impediment to peace and violate international law.
Since 1968 the US government has called on Israel to stop building and expanding settlements in the West Bank.
Companies should not profit from products that are made on stolen property or that perpetuate the Israeli occupation of the West Bank
So, what to do?
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The Consumer Boycott
Individual consumers can show their opposition to Israel’s violations by participating in a consumer boycott of companies, goods and services involved in Israeli policies violating Palestinian human rights and international law. A consumer boycott works in two ways: firstly by generating public awareness about Israeli apartheid and occupation as well as international support for it and secondly by applying economic pressure for change.
While boycott is an individual act, it becomes much more powerful if it is promoted collectively and finds strong support in organisations, movements and communities willing to promote the boycott.
Across the world, supporters of Palestinian rights are advocating a boycotts adopting a number of diverse actions: Pickets of retailers, letter-writing campaigns, pressure from civil society organisations such as NGOs, faith groups and trade unions. Popular pressure has forced retailers to stop selling Israeli produce and produce from illegal settlements in particular. The consumer boycott is beginning to bite, too: a fifth of Israeli exporters reported a drop in demand as a result of the boycott in the wake of the Gaza massacre in 2008-’09.